What is PPC?
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website. When PPC is works correctly, the fee is trivial because the click is worth more than what you pay for it.
How Does PPC Work?
The PPC model is primarily based on keywords. Online ads only appear when someone searches a keyword related to the product or service being advertised.Companies that are relying on ppc advertising models, research and analyze the keywords most applicable to their products or services.
Advantages of PPC
PPC provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. A well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher.“(Corporate Finance Institute, 5 Dec. 2022, corporatefinanceinstitute.com/resources/valuation/pay-per-click-ppc/).
As a part of an overall marketing strategy, pay-per-click fills an important niche4. It attracts people interested enough to take action and uses search terms that have a strong connection with a potential purchase4. PPC also provides plenty of data tied to click-through rates and which ads lead to additional contacts and purchasing.
In conclusion, PPC is a powerful tool in the digital marketing arsenal. It offers targeted, measurable, and cost-effective advertising that can drive significant traffic and conversions for businesses of all sizes.
